E-Commerce Web Analyst (Retail)

Location: Cape Town

Ref: LRP20027

Type: Permanent

Industry: Professional

An international retail business is looking to employ an experienced and analytically strong E-Commerce Web Analyst with retail experience to join their Cape Town based team on a permanent basis. The main objective of this role will be to provide the various business units with meaningful Omni-channel management information that is aligned with the achievement of company strategic goals and scorecards.


  • Produce and deliver timeous and accurate corporate and BU management information reports, including but not limited to Online Scorecard, Omni-channel Scorecard, BU specific reports, digital analytics, campaign reports, app dashboard and analysis.
  • Use report building tools to create standard reports and dashboards in support of the Omni-channel strategy.
  • Manage, maintain and improve Omni-channel reporting databases, including dimensions, measures and calculations.
  • Identify new measures and reports based on Omni-channel strategy and performance improvement opportunities.
  • Assist in maintaining proper setup and usage of Google Analytics (and other analytics tools like Firebase) on the app, website and mobile/social platforms.
  • Provide insights into traffic driven by internal and external campaigns’ effect on the app, website and other commerce platforms.
  • Perform analysis of internal search effectiveness and conversion; provide recommendations for changes to drive revenue.
  • Provide insights into external search engine optimization and analysis.
  • Provide frequent recommendations on how to maximize revenue from the business website and app via product positioning, design elements and UX.
  • Service ad-hoc requests for information from stakeholders, including external surveys, within the required timeframe and specification.
  • Management and maintenance of existing reports/dashboards.
  • Participate in Omni-channel projects to identify new measures and to implement measures based on project requirements.
  • Educate key stakeholders on the on the relevance of Omni-channel management information.


  • Relevant degree or at least a 3-year Diploma, all with statistics and/or maths
  • Prior experience in similar role a major advantage
  • Experience with Business Intelligence / Reporting tools (e.g. Tableau, Qlikview, Google Analytics, Firebase)
  • Google Analytics experience, Firebase experience and an understanding of e-Commerce processes with a special focus on app
  • Experience in setting up an eCommerce environment for analytics
  • Experience with Google Tag Manager
  • Advanced Excel (with experience and using graphs, pivots, macros) and PowerPoint experience
  • MS Access experience
  • Excellent analytical skills and experience in data analysis
  • Able to develop and produce Omni-channel management information
  • Able to explain metrics and models to Key Stakeholders
  • Good verbal and written communication skills
  • Sound business acumen
  • A strong customer service focus
  • Passion for the brand and for customers - with the ability to change views and influence decisions and behaviour
  • Connecting people – building relationships with stakeholders and working well within a team.
  • Personal effectiveness – the ability to work under pressure and to work independently.
  • Excellent Planning and Organising skills
  • Leading Transformation – is able to create new and imaginative approaches to work.

SALARY – R500k to R750k/annum basic CTC, negotiable and dependant on experience



  • Ensure you meet all the requirements
  • Complete all the requested information below
  • Remember to attach your CV
  • Once your application has been made, you will receive a generic e-mail to confirm the receipt of your application
  • Only short-listed  candidates will be contacted
  • Should you not be contacted by a consultant within 2 weeks, please consider your application as unsuccessful.